Expanding Your Influence as You Help Clients Cope During Challenging Times
With the economic upheaval of recent years, financial advisors—particularly those who work closely with small businesses—have been feeling a new psychosocial crunch.
Why? Because economic factors such as inflation, unstable markets, hiring difficulties, and supply chain issues are forcing smaller clients to seek help wherever they can find it. These clients turn to familiar and trusted resources like their retirement plan advisor for help on nonfinancial matters because advisors have an intimate knowledge of the client’s business and employees.
This new universe of client needs has created additional pressures for retirement plan advisors and consultants. Livelihoods and business survival are at risk—and the advisor community increasingly is shouldering the weight of client burdens.
Ascensus asked four retirement plan advisors who are members of the Ascensus Elite Advisor program how they are meeting new and expanding client expectations that go beyond traditional retirement plan services. We spoke with: